To: You Copy to: Mrs. Vreeland Vogue Avedon Salad Oil From: In The Archives Date: April 19, 2019 Diana Vreeland’s years at Vogue—-editor-in-chief from 1963 to 1971—-sparked an interest in youth culture and individuality. Her electric personality brought a freshness to Vogue that hadn’t been seen in previous years. She wasn’t interested in a perfect society, and she embraced and amplified the features of those who weren’t exactly “perfect.” She was the epitome of “do it yourself;” and with her intelligence and wit, Vreeland created her own image of glamour. One cannot say “memorandum” without thinking of Diana Vreeland (which I learned is pronounced DEE and not DIE). Vreeland’s memos were like raw fragments of her mind—-an extension of her transparency: from endorsing the new gypsy look of the sixties to telling Avedon that she’s happy he’s reshooting a Jean Shrimpton cover because of her distaste for the fad of dipping hair in salad oil. Her memos still garner much attention and interest; and books and magazine issues dedicated to her memorandums have been published by Rizzoli and Visionaire. Who would’ve thought that office messages would be so entertaining and inspiring? It is only natural for me to feature Mrs. Vreeland as the first subject of the In The Archives Memorandums. Remember, it's DEE. From The Desk of Mr. Jaeger